Tuesday, 14 December 2010

Finish of project

We have finished our music video project completely now and we are satisfied with the end product, we feel it went well, and i think our little clip we did last year helped us and prepared us for what was going to be needed and we knew how much we needed to put into our product for us to plan it all.

Evaluation

Final progress report

Today we have analysed previous students evaluations of their media videos to gain ideas for our video, and we have finished the editing of our music video analysis

Monday, 13 December 2010

Past Student Evaluation Analysis

In this post we are going to analyse the media evaluations of two past media student groups.



They use footage from their music video a lot during the first half of the video however they do not use it at all during the second half. We think they could of used more variety, with footage of their video between each question instead all for one. Also it looked like they were reading from a script for the entire time during their evaluation which did not look very professional, however they do go into a lot of detail in each question which gives the audience a greater understanding of their methods and ideas. The use of stills of products they have used also gives us a clearer of have they went about their task and how they achieved it.


Q3-49 MUSIC VIDEO EVALUATION from SATMEDIA on Vimeo.

In this video they actually shoot their evaluation at the site of their filming which immediately gives us a clearer view of their filming and settings. Their evaluation swaps between commentary and video footage at a constant and smooth rate which is much more visually appealing and easier to follow, also their positions change so that it is more entertaining and less boring. When they are explaining their ideas and methods they also use a small video in the bottom right corner which shows off more of their techniques while also informing the audience. They also go into lots depth for each question but it didn't look like they were reading from the script which made them look more professional and interesting.    
   

Friday, 10 December 2010

Evaluation Filming

Today we filmed our evaluation, this took place in one of the media studios using the camera and tripod. Although we were one man down we managed to film everything and get all of our points across, and we are going to upload and film next lesson.

Monday, 6 December 2010

Video Evaluation Planning

We think the most simple and suitable method is that one person answers each question:

Tom - In what ways does your media product use, develop or challenge forms and conventions of real media products?

Oli - How Effective is the combination of your main product and ancillary texts?

Ben- What have you learnt from your audience feedback?

Andrew- How did you use new media technologies in the construction and research, planning and evaluation stages?

We plan to film in either an empty classroom or a media studio with a green screen, on Friday.

The lesson after we will edit our video, during our evaluation we will add in footage of our music video to make it easy for the viewer to understand our points.


Script:
In what ways does your media product use, develop or challenge forms and conventions of real media products?
Points - Talk about Video, Digipak and Magazine Advert
             Talk about areas of our video that uses, develops and challenges conventions.
             Things like, areas of mise-en-scene, narrative, colours and font, camera stuff. 
             Use Examples.
             Say what effect this has on the audience.

How Effective is the combination of your main product and ancillary texts?
Points - Cover both digipak and magazine advert and say how each relate to the song.
              Talk about, colouring and font, images used, other information given.
              Remember examples and effect on the consumer.

What have you learnt from your audience feedback?
Points - Cover negative and positive feedback in rough - cut and final feedback.
             Say how we solved the problems or why we couldn't.
             What effects this has on our audience.
             The use of feedback.

How did you use new media technologies in the construction and research, planning and evaluation stages?
Points - Talk about all technological equipment used.
              Say how this has helped improve the product.
              What have learnt from using each technology.
            

Friday, 3 December 2010

Evaluation - Tom

1. In what ways does your media product use, develop or challenge forms and conventions of real media products?

Our music video uses and develops conventions of real media product. In most music videos on the same genre of ours has a band playing in it, and ours does too, but in a dirrerent way, most band play to the camera therefore directly to the audience, whereas our band plays to the person panicking because the ghost band appeared out of nowhere. So here we have used a convention of real media products but also we have developed it. A lot of music videos have a narrative but in the background, they then frequently cut to a band in a dark place with flashing lights, but our band is part of the narrative, so this is also developing conventions of real media products. We aimed for a coulouful setting, and a rural farm in autumn seemed to be perfect, also the bright blue t-shirt of the character who is running away from the ghosts makes him stand out, this is a general convention of other music videos, but we decided to have the band wearing dark clothes to really make the guy panicking stand out even more. The bright colour theme carried on throughout our digipak stage as our digipak is full of very bright colours. This will be a key to selling point for our product, because it will immediately stand out on the shelf. There are many ways to help a media product stand out, for example, interesting pictures/photos, bright colours, eye tricks, basically, whatever will entertain the customers eye, and ours certainly does that.
We used many camera angles...




2. How effective is the combination of your main product and ancilliary texts?



3. What have you learnt from your audience feedback?



4. How did you use new media technologies in the construction and research, planning and evaluation stages?